The Love Starts Here   Leave a comment

Want people to fall in love when they visit your website?  Start first with great creative that expresses your passion. And that makes an emotional connection to who you are and to what you offer.  The question of what makes for compelling creative has been on my mind lately and now particularly since Eagle won the Internet Advertising Competition* award  for website design and development. This year we won Best Marketing Website for our own site. Last year we won Outstanding Website for our work with Senior Community Centers of San Diego.

I confess to having no objectivity when it comes to these sites. I love ‘em, plain and simple. And precisely because they are simple. They brand the look, the feel and experience for the user without clutter and distraction, unnecessary bells and whistles. And they do it consistently on every page with every image.

So how do you develop a website that makes you proud? Search the internet for sites that catch your eye and draw you in. Most likely the images are bold, colorful and large. Standout sites have a distinct color palette that’s woven throughout graphics and typography in a purposeful way and not just because they’re flashy or look cool or cutting edge.

Think through how you will use color and type treatment to distinguish your nav bar from headlines from body copy so visitors “get it” quick.  They may spend only a few seconds on your site so make sure your key message pops. Font size is LARGE or at least adjustable for us aging baby boomers who need a little help with the fine print.

If you’re using photos of people, keep shots tight. No image is more moving than a head shot with eyes to the camera. Senior Community Centers is a perfect example. The rotating images of seniors and quotes on their home page really draw you in with the prominent “Donate Now” button integrated into the main image.

Which leads to this question: What is the call to action? What do you want visitors to do?  Is it make a donation? A phone call? Sign up for your email or loyalty club? Whatever it is, make it standout clear and simple. I know you have a lot you want to say and that it all feels so important. It is. You just gotta organize and prioritize all that content.

Last year, The Eagle team spent weeks scouring the web for sites and features we liked. We shared, discussed, designed, and discussed some more. We think the upfront investment to details paid off. Not only have we been honored with an IAC award*, we hear from clients and prospects that it reflects our core beliefs and is engaging.

You only have one chance to make a lasting impression. Do your homework, keep it simple and create that lasting emotional connection. This is where the love begins.

Have other ideas on what makes a website design compelling? We want to hear from you!

*The Internet Advertising Competition (IAC) Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase the award winning Internet advertising. This is one of the only competitions to recognize only online categories of advertising.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: