Archive for the ‘text’ Tag

Isn’t It Time to Add Mobile to Your Marketing Mix?   1 comment

I just read an article titled “Amazing Mobile Marketing Stats Every Marketer Should Know”. With a title like that how could I resist? Out of the nine stats in the article, two stood out to me. The first noted that it take 90 minutes for the average person to respond to an email, but about [...]

Posted January 17, 2012 by Kristen Panebianco in Mobile

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How do you know if they are getting the message?   Leave a comment

Measurement.  The biggest frustration of my marketing career has been from the beginning and always will be clients who don’t measure their response. I am taken aback when folks don’t gather response data but expect to be able to determine whether a campaign is successful or not. Cataloguers and not-for-profits are great at capturing marketing [...]

Posted March 28, 2011 by Dee Dern in Direct Mail, E-Marketing/Web, Mobile

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Familiarity Breeds Trust   1 comment

Remember the first time you fell in love? Not some second grade crush over the new kid in class. Really deeply passionately in love? Maybe your romance started with a chance encounter or an online chat. Or maybe, like me and my husband, with a blind date. From that first lunch 12 years ago grew [...]

Posted July 26, 2010 by Amy Blum in Direct Mail, E-Marketing/Web, Loyalty Programs, Uncategorized

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