There’s been a rush to exit for Netflix customers. The company lost 800,000 customers in 3rd quarter this year, the first time ever its customer base shrank instead of grew. The reason for the slump is simple. They chose to ignore the KISS rule – Keep It Simple Stupid – by first raising prices and [...]
Archive for the ‘loyalty marketing’ Tag
A Reversal of Fortune Leave a comment
Want to build loyalty with your mobile consumers, but not sure where to start? Leave a comment
Mobile messaging or text/SMS campaigns are a quick way to engage with the largest number of mobile users. Over 90% of mobile devices in the US have the ability to send/receive text messages[i] and pretty much anyone under the age of 44 is texting more than calling[ii]. Even the majority of smartphone owners prefer to [...]
Giving Thanks Leave a comment
My twin daughters turned 4 last month so we celebrated with a princess party and a small group of their preschool buddies. In passing I mentioned to a friend I was writing thank you notes for the gifts they received. Her response? “What, are you nuts? Who does that?” She thought it wasn’t necessary because [...]
A Timeless Truth – Listen and Learn Leave a comment
Last week we talked about An Inconvenient Truth of marketing, Know Thyself – who you are and what you stand for. This week — a Timeless Truth that has nothing to do with the coolest new marketing idea. And everything to do with getting back to basics. I had one of those “Aha moments” a [...]
Building loyalty for less than $5 a year? 1 comment
Two of my favorite childhood memories revolve around one of my favorite things – food. The ice cream kind of food. One memory is of the Good Humor truck making its way slowly through the neighborhood with that every present “come hither” music that got us kids dashing out the door. The other is of [...]
Mobile Marketing Insights from the Best In Class Leave a comment
Familiarity Breeds Trust 1 comment
Remember the first time you fell in love? Not some second grade crush over the new kid in class. Really deeply passionately in love? Maybe your romance started with a chance encounter or an online chat. Or maybe, like me and my husband, with a blind date. From that first lunch 12 years ago grew [...]
Are You Addicted, Too? 2 comments
I have a confession to make. I love Diet Coke. Not in a can, not in a bottle. A fountain Diet Coke. With chunks of ice. And one of my daily rituals is going through McDonald’s drive thru to get one. Sometimes, it’s even the highlight of my day. Know why? Besides the midday infusion [...]
Kristen Panebianco
Amy Blum
Barb Chandler
Don Wells
Dee Dern
