As the Promobabe, I see value in most forms of marketing. I’m all for the Internet. I love a creative print ad campaign. And as a 20 plus year vet of broadcast promotion, I’m a big fan of advertising on radio and TV. Problem is, so does everyone else. Resulting in way too much “mass” [...]
Archive for the ‘Direct Mail’ Category
Direct Mail: Old School Cool Leave a comment
What’s in Store for Direct Mail Leave a comment
I am often asked about the future direct mail. People wonder if electronic media will replace it in the long run. My response is always “direct mail isn’t going away”. I firmly believe this and encourage people to continue to use direct mail as a key element in their marketing plans for several reasons. Direct [...]
Direct mail is tried and true for radio broadcasters Leave a comment
Chances are if you’re in radio, you’ve used direct mail to increase your ratings. Whether you’ve sent a full sized, fold out piece to promote a contest, a postcard to let your listeners know about a line-up change or a 6 x 9 postcard with your summer concert schedule, you’ve likely found that direct mail [...]
The Average American 1 comment
The average American is dead. I read a story in Deliver Magazine (Feb. 2011) discussing how there is no longer an “Average American”. The 2010 US Census data will show this more clearly than ever. In several cities and states, no race or ethnicity is a majority of the population anymore. Twenty-five years ago, two-thirds [...]
How do you know if they are getting the message? Leave a comment
Direct Mail – It works! Leave a comment
I love direct mail. I really do. Not because it has created a living for me but because I find it such a powerful way to communicate with people. It has withstood onslaughts of postal increases, the telemarketing boom, online marketing, magazines, billboards and more. And it still reigns as a solid marketing medium that [...]
Are you creating a human connection? Leave a comment
My office is in my home. Tucked in the corner of the basement with a small window and warm caramel walls. I have worked from home for more than 9 years. It works for me on nearly every level. There are, however, negatives to working from home. The biggest hole in the “work from home” [...]
What’s wrong with this address? Leave a comment
123 So. Main Str Apart No 3 (scroll down to see the proper format of this address). No doubt, one of your best customers lives there, but this address would not meet the USPS’ mail rules for standard class delivery and would not be delivered for your direct mail campaign. Correct addressing and abbreviating can [...]
Familiarity Breeds Trust 1 comment
Remember the first time you fell in love? Not some second grade crush over the new kid in class. Really deeply passionately in love? Maybe your romance started with a chance encounter or an online chat. Or maybe, like me and my husband, with a blind date. From that first lunch 12 years ago grew [...]
Kristen Panebianco
Amy Blum
Barb Chandler
Don Wells
Dee Dern
