I’ve been saddened by the recent passing of Apple Founder Steve Jobs. The guy was the greatest inventor of my lifetime, a college dropout who has revolutionized computers, phones, movies, music. So much so that Apple’s market capitalization was the planet’s most valuable in 2011. Jobs invented products that made our lives simpler, more entertaining, more connected than [...]
Archive for the ‘Branding’ Category
Genius and the Ultimate Relationship Marketer Leave a comment
An Inconvenient Truth* #2: Know Thyself Leave a comment
I’ve spent far too much of my time and limited mind space thinking about this rather inane question: What on earth is Allstate thinking? For the last couple of years, they’ve had the Strong Soothing Black Man as their spokesperson in their TV spots. Don’t know his name, but it doesn’t matter. The SSBM exudes [...]
Made in America? Leave a comment
As midterm elections draw closer and closer, here’s a quick question for you: What’s the brand of the United States of America?
Trust Me. Sometimes. 1 comment
What is the single most important aspect of any brand strategy?
Confessions of a Promobabe Leave a comment
The power of less. Nothing teaches it to you like the merciless world of TV promotion, where I spent many years writing and producing the daily “tonight at 11pm” teases for local news stations. It’s a world where you gotta get your message out fast. Where 30-second spots are a luxury. Most of the time, [...]
Brand Graduation Leave a comment
Why was I thinking about branding at a graduation ceremony I attended recently? Glad you asked.
Kristen Panebianco
Amy Blum
Barb Chandler
Don Wells
Dee Dern
