I just read an article titled “Amazing Mobile Marketing Stats Every Marketer Should Know”. With a title like that how could I resist? Out of the nine stats in the article, two stood out to me. The first noted that it take 90 minutes for the average person to respond to an email, but about [...]
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Isn’t It Time to Add Mobile to Your Marketing Mix? 1 comment
Are you missing an opportunity to engage? 1 comment
Marketers are starting to add these odd little boxes that look like crossword puzzles to all types of traditional media. From packaging to print to TV I’m seeing them everywhere. What’s perplexing is that most have little to no explanation with them. Like they are only intended for those in the know. Several will at [...]
Want to build loyalty with your mobile consumers, but not sure where to start? Leave a comment
Mobile messaging or text/SMS campaigns are a quick way to engage with the largest number of mobile users. Over 90% of mobile devices in the US have the ability to send/receive text messages[i] and pretty much anyone under the age of 44 is texting more than calling[ii]. Even the majority of smartphone owners prefer to [...]
Convert Existing Donors to Pledge Via Mobile Fundraising? Leave a comment
Last month I wrote a blog Text2Give – Is Mobile Fundraising Right for Your NPO? Text2Give is a great vehicle for new donor acquisition because it is automatic and only asks for a nominal donation. However, limiting current donors to only $5 or $10 donations doesn’t make sense. So, I wanted to introduce another mobile [...]
Text2Give – Is Mobile Fundraising Right for Your NPO? 1 comment
When news of the devastation in Haiti was all around us, the Red Cross made a simple plea – Text a $10 donation to help the relief effort. Did you donate? I did. After watching countless stories about the toll taken I took a couple of seconds to text a keyword and donate. It was [...]
Kristen Panebianco
Amy Blum
Barb Chandler
Don Wells
Dee Dern
