I am often asked about the future direct mail. People wonder if electronic media will replace it in the long run. My response is always “direct mail isn’t going away”. I firmly believe this and encourage people to continue to use direct mail as a key element in their marketing plans for several reasons. Direct [...]
Author Archive
What’s in Store for Direct Mail Leave a comment
Direct mail is tried and true for radio broadcasters Leave a comment
Chances are if you’re in radio, you’ve used direct mail to increase your ratings. Whether you’ve sent a full sized, fold out piece to promote a contest, a postcard to let your listeners know about a line-up change or a 6 x 9 postcard with your summer concert schedule, you’ve likely found that direct mail [...]
The Average American 1 comment
The average American is dead. I read a story in Deliver Magazine (Feb. 2011) discussing how there is no longer an “Average American”. The 2010 US Census data will show this more clearly than ever. In several cities and states, no race or ethnicity is a majority of the population anymore. Twenty-five years ago, two-thirds [...]
How do you know if they are getting the message? Leave a comment
Direct Mail – It works! Leave a comment
I love direct mail. I really do. Not because it has created a living for me but because I find it such a powerful way to communicate with people. It has withstood onslaughts of postal increases, the telemarketing boom, online marketing, magazines, billboards and more. And it still reigns as a solid marketing medium that [...]
Are you creating a human connection? Leave a comment
My office is in my home. Tucked in the corner of the basement with a small window and warm caramel walls. I have worked from home for more than 9 years. It works for me on nearly every level. There are, however, negatives to working from home. The biggest hole in the “work from home” [...]
Birds of a feather Leave a comment
Recently I saw an ad on TV with the initial message being “I am not a demographic.” As a marketing demographer, I was a little bothered by this. Our vanity leads us to believe that we are very different from those around us. Smarter, more talented, wealthier, etc. We all feel that we are individuals [...]
What’s wrong with this address? Leave a comment
123 So. Main Str Apart No 3 (scroll down to see the proper format of this address). No doubt, one of your best customers lives there, but this address would not meet the USPS’ mail rules for standard class delivery and would not be delivered for your direct mail campaign. Correct addressing and abbreviating can [...]
Kristen Panebianco
Amy Blum
Barb Chandler
Don Wells
Dee Dern
